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The UK forecast for spend on online dating is £5.89 billion.
Many daters join a site for free and never take out a subscription; those that do pay, on average, £28 a month.
Most of us would agree with the saying 'You only get what you pay for' so do we expect low quality love if we are only prepared to pay nothing?
I suspect that the answer to that is a resounding 'No' so why do we keep doing it? Free can be be good if you are really lucky but do you want to gamble with love, especially as it may be your last chance for it?
Senior dating has become more popular recently as the 'stigma' has slowly disappeared and more of us are happy to admit that we met online and even that we are searching online for a possible partner.
Comment: Peter Wilkes 22nd August 2017: Nothing is free!
I am probably one of the lucky ones as the people that I have met on dating sites have been great.
Comment: Jan 20th August 2017: I found Plenty Of Fish to be quite good but you are bombarded with adverts, some of which are for very tasteless dating sites!
Free it may be but you pay for 'freeness' in other ways!